Oriflame started with a focus on skincare products made from natural ingredients. Although the range today includes a wide variety of products, natural skincare remains the heart of the Oriflame product line.
With our Swedish origin comes a Swedish attitude towards cosmetics. Inspired by the uncomplicated beauty of the Swedish woman, we believe in enhancing people’s natural looks rather than concealing them.
We use mostly natural ingredients because we believe that ‘natural’ is better than ‘artificial’. For whatever nature can’t provide us with, we rely on state-of-the-art science and research. Oriflame has never tested any of its products on animals. We are influenced by the Scandinavian design tradition when giving physical form to our products. Reflecting our overall product story, Oriflame’s design is understated, clean and elegant.
